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INTRODUCTION

HotAir was conceived by Steve Gould and John Hogan in July of 2002, with operations commencing in January of 2003. Based in Melbourne Beach, Florida, the company delivers highly-specialized Wi-Fi (wireless fidelity) technology solutions to several target markets, specifically the hotel/resort industry, the restaurant/hotspot industry, and the business center/office park industry. HotAir has successfully met its near-term goals, including the completion of technology evaluations, proving and fine-tuning its business model, securing relationships with primary technology vendors, developing relationships with a national installation firm, and acquiring a base portfolio of customers in all three major target markets.

Providing high-speed wireless coverage using Wi-Fi is a very competitive market. Through research of existing companies and its own sales efforts, HotAir has successfully developed a business model that enables HotAir and its customers to derive revenue. The company is now poised to enter an aggressive growth stage through accelerated sales and marketing programs.

MARKET OVERVIEW

Wi-Fi is one of the hottest technology growth markets today. Analysts are projecting that the current number of wireless hotspots (approximately 4,000) will explode to between 30,000-50,000 hotspots and 13 million users by 2007. By that time, sales of Wi-Fi equipment will exceed $3 billion in North America alone. The majority of these sales will be to home and business users who expect to find Wi-Fi service wherever and whenever they travel.

The barriers to entry are low: A hotspot can be created with as little as a high-speed Internet connection and an access point. To eliminate inherent problems for users, HotAir has taken this to another level by providing the ability to send and receive email, access web page access and get 24x7 technical support. In addition, HotAir has developed an inclusive marketing program to help its customers market HotAir services.

HOTAIR OVERVIEW

HotAir's principals (Gould and Hogan) have a combined 40 years in related wireless technology industries, with management experience in product development, technical support, marketing and project management. Their careers include management positions at Harris Corporation, e-Security, Globe Wireless and Tantivy.

HotAir has secured over 40 customers, representing ion excess of 4,000 rooms, conference areas, restaurants, and HotSpots across the southeast market. Established corporate relationships include the following key hospitality players, for which HotAir is brand-certified system provider:

  • InterContinental Hotel Group (Holiday Inn)
  • Starwood Hotels and Resorts Worldwide, Inc. (Sheraton)
  • Hilton Hospitality, Inc. (Hampton Inn)
  • Best Western International (Best Western)
  • Choice Hotels International (Comfort Inn, Quality)
  • Kitchin Hospitality, LLC (Jameson Inn, Signature Inn)

HotAir also provides service for several Hawthorn Suites and Radisson properties. Current customers include 30 hotels with coverage to a mixture of guest rooms, hotel meeting rooms and convention facilities. Beyond the hospitality industry, HotAir has a secondary market focused on restaurant/hotspots. The company's current customer base includes Durango Steakhouse, with whom HotAir expects to sign an agreement to extend coverage franchise-wide.

The company is confident that this focus on key users, especially the business traveler, is key to substantial growth opportunity, given that thousands of hotels in the U.S. have committed to introducing wireless broadband Internet access to guests as a "must-have" amenity.

With proper funding of marketing and sales, HotAir expects to accelerate revenue growth throughout 2005.

USE OF FUNDS

HotAir seeks angel funding of $500,000 to fund sales and marketing operations to get the company to a point of sustainable profitability in preparation for an ensuing nationwide rollout. Funded activities will include expanded web development, extended services for diversity of hotspot venues, base salaries and expenses for commissioned sales personnel, targeted advertising and lead generation, and customer development.

INQUIRIES

Ideally, HotAir management seeks a single investment source and is open to individuals with an interest in contributing to the company's aggressive marketing and sales strategies. Terms and options, as well as a detailed business plan, are available to qualified parties. Please respond by phone or email to:

Steve Gould
President, HotAir Network Group, Inc.
stevegould@hotairnetwork.com
888-354-3020

 


 

 

 

 

 

 

 

         
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